Campaign-Level Thinking
Built around repeatable baiting systems for anglers fishing beyond one-off trips.
Elite Hookbait Collection
Compulsive
Developed from the ground up with Jerry Hammond, Mark and Nick — three years of relentless testing until every bait earned their complete confidence.
Jerry has had a hand in every flavour and colour, working closely alongside Mark and Nick to develop each bait from the ground up. After three years of relentless testing, tweaking and refining, the final range was created — products all three were completely confident in putting their names behind.
Over the years, these baits have gone on to achieve near-legendary status, accounting for some of the biggest and most sought-after carp in the country.
Premium Product Logic
Products grouped around purpose so every order supports a deliberate angling plan.
Decision Support Built In
Use AI recommendations and bundle routes to remove guesswork before your next campaign push.
Compulsive Selection
Products For Serious Sessions
Mad Baits
Weekend Session Pack
£37.95
Bundle pricing available on this product.
What's included
- Bundle Builder
- Session Deal
- Session-ready deal
- Built to save money
Mad Baits
Nutz Banana 5kg Deal
£59.95
Bundle pricing available on this product.
What's included
- Bundle Builder
- Session Deal
- Session-ready deal
- Built to save money
Campaign Focus
Three Paths For Dedicated Anglers
Campaign Bait Core
Food-bait-first options for anglers investing in longer-term patterns and regular feeding windows.
Session Refinement
Hookbait and attractor options for switching pressure points without abandoning your confidence profile.
Stock-Up Priority
Bundle-friendly products that keep prep simple and bait consistency high across the month.
Ready To Scale Up
Build A Serious Session Plan
Combine campaign-grade products with live stock support and practical recommendations to keep your angling momentum moving.